It starts with Mountain dew........ Now by Bajaj...
In early 2007, the brand Mountain Dew of PEPSI-CO was re-launched with a completely new, punchier formulation with communication "Darr Ke Aage Jeet Hai" campaign, which acknowledged that fear was a very real and relevant aspect of the adventurous world and Mountain Dew, as a brand it targets youth in their moment of fear but they directly targets SPRITE of COCA-COLA. Sprite comes with its punch line
"Seedhi Baat, No Bakwas, Clear Hai?" Both the brand keeps on hitting each other in all their advertisement campaign.
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And now currently our own brand BAJAJ in its latest advertisement declared a war on Japanese sports bike segment in India. And its clear that in global market the nearest competitor of BAJAJ is HMSI ... Its really unbelievable ( HUNTO) ????
And of course our own TATA Manza. TATA Manza was launched as a sub-brand of INDIGO in 2009 to remove the perception of a CAB-CAR. But this problem wrong positioning or brand confusion starts in late 2010 . So TATA made a strategic decision to disassociate MANZA from INDIGO and position itself as " A CLASS APART" in its new tagline.
But while re-positioning they showed technology , design and Japanese in their advertisement , it is because of TOYOTA ETIOS .
As per marketing guru Philip Kotler " Marketing is easy to understand and difficult to practice ".
Whether these kind of advertisement practice by different companies is SHORT-TERM or many more such ads will come ???
