Even a billion dollar company thinks Mumbai dabbawalla as their nearest competitor. In their new advertisement DOMINOz PIZZA directly shows the Dabbawalla’s are better managed then them.
The SIX-SIGMA company from India being managed by non-professional (in qualification parameter) is giving threat to an MNC. It’s really great to watch the ad as we still love Indian Food over and above PIZZA.
But why DOMINOz targets MUMBAI DABBAWALLA (India's OWN company) ????
Just a Thought ....
2 comments:
hope Dominoz survive aftr pinching the life line product of Mumbaikar's.......questioning the six sigma achievers can be too hazardous for Dominoz......
Rather than learning or mapping the minor processes of Dabbawala's which gained them a six sigma certification, Dominoz wants to tarnish its reputation by cheap market tricks. I wud say Bad move !
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